Securing Creativity in the Cloud

The Challenge

As the business scaled its digital reach, it faced complex and rising cybersecurity threats:

High-value digital content is vulnerable to piracy, leaks, and unauthorized redistribution
OTT platforms and streaming APIs are increasingly targeted by credential sharing, session hijacking, and scraping bots
Partner portals and monetization dashboards exposed sensitive licensing, analytics, and revenue data
Regulatory obligations across IP rights management, data retention (IT Act), and platform compliance standards
Fragmented visibility across mobile apps, cloud infrastructure, and third-party syndication feeds
Need for proactive detection of insider threats and fraud actors within distribution pipelines

The Invinsense Solution

To safeguard content, user trust, and platform compliance, the company deployed the complete Invinsense suite to bring together detection, validation, deception, and governance under one strategic program.

Invinsense XDR: Securing Content, Streams, and Sessions

Invinsense XDR integrated with the firm’s OTT APIs, CDN logs, subscriber platforms, and monetization dashboards to deliver unified detection and response.

Key Results:

59% reduction in stream abuse (unauthorized sessions, link sharing)
Improved alert accuracy across cloud-native content delivery systems by 61%
74% drop in false positives via behavior-based stream monitoring
Mean time to detect credential theft incidents dropped to 3.8 minutes

Invinsense OXDR + CTEM: Exposure Management Across Content Ecosystem

The firm operationalized CTEM using Invinsense OXDR to validate and close real-world risks in content systems and partner integrations.

Scoping	Identified 3,200+ digital assets, including OTT APIs, content scheduling tools, mobile apps, and analytics platforms Shadow APIs (legacy feeds, test CDNs) accounted for 17% of the exposed surface
Discovery	Detected 138 critical exposures including insecure API tokens, excessive CDN permissions, and outdated DRM libraries Noticed partner-facing admin panels with weak authentication
Prioritization	Focused on risks affecting subscriber data, licensing workflows, and unreleased content Ranked top 20 vulnerabilities by monetization impact and legal risk
Validation	Simulated piracy tools to emulate content scraping via leaked session tokens Simulated escalations from user support platforms into backend media storage
Mobilization	Closed 81% of validated issues in the first 45 days Automated remediation and testing through CI/CD pipelines tied to DRM and stream APIs

Invinsense XDR+: Deception to Trap Piracy Bots and Fraud Access

Deception layers were deployed to mimic unreleased content libraries, dev portals, and revenue analytics to trap insider misuse and bot automation.

Results:

6.2x increase in attacker detection through fake OTT endpoints
Detected 4 unique credential stuffing scripts within 10 days of deployment
Decoy dashboards helped flag unusual access behavior from syndication partners
Raised early alerts on anomalous access to devotional content catalog from restricted regions

Invinsense GSOS: Simplifying Compliance with IP Rights and Platform Mandates

GSOS mapped security and operational controls to frameworks governing digital content distribution and broadcasting compliance, including:

IT Act Section 72A (data protection for digital platforms)
Content rights management standards (digital watermarking & access control)
Internal legal policies for release embargo enforcement
SaaS partner audit guidelines for analytics and licensing platforms

CTEM Outcomes

3.9x faster validation of contentserving exposures
67% reduction in mean patchto-deploy times
4X improvement in test coverage across OTT release branches

Compliance Outcomes

88% alignment with IP protection and digital content compliance standards
Internal audit cycles reduced from 14 to 4 days
All legal and tech stakeholders onboarded to a unified control dashboard
Real-time visibility into rights access logs across business functions

Executive Quote

“As a content-driven company, protecting our digital assets is core to our brand. Invinsense allowed us to go beyond prevention — we now detect, deceive, and defend in real-time, across every channel.”

Quantifiable Impact

Category	Improvement
Streaming Abuse Incident Rate	59%
Mean Time to Detect (Credential Theft)	to 3.8 mins
Exposure Validation Cycle	3.9x faster
Deception Detection Accuracy	6.2x
Compliance Control Coverage	88%
Internal Audit Preparation	from 14 to 4 days

Conclusion

For digital media platforms navigating the threats of piracy, platform abuse, and compliance scrutiny, proactive cybersecurity is a strategic necessity. This customer used Invinsense to build a multi-layered defense that protects content, supports legal obligations, and ensures trust — from creation to consumer.