Data deterioration is the natural decline of information accuracy and relevance over time, affecting business decisions and increasing cybersecurity risks. Compromised data integrity can lead to outdated credentials, incorrect strategies, and vulnerability to cyberattacks. Proactively managing data quality through regular cleaning, governance policies, and updates is essential. Employing modern technologies like AI, encryption, and automated monitoring enhances protection, while staff training and robust backup strategies ensure quick recovery during breaches. Safeguarding data integrity mitigates risks and strengthens cybersecurity in a data-driven business landscape.

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